From Behind the Brands to Building Our Own
After years working behind the scenes at some of the biggest names in home and kitchen—watching iconic products rise, and others quietly disappear—we saw a gap too big to ignore.
The market today is flooded with products that are either cheaply made or wildly overpriced. So we set out to build something better: Superior Kitchenware - a.k.a SKWARE—a brand dedicated to creating high-quality, thoughtfully designed kitchen tools that everyday cooks can actually afford.
Experience has taught us what makes a product great.
Now we just make them ourselves.
At SKWARE, we look at the tools and products used every day in kitchens—and we find ways to make them better.
We notice things. The cluttered drawers. The awkward grips. The cookware that looks good for a month but doesn’t last. We notice the small frustrations cooks have learned to live with—until they no longer have to. We find the pain points, and we solve them through thoughtful design.
We create kitchenware that elevates the everyday chef—from prepping and cooking to serving and storing. Every product we make is designed with purpose, balancing form and function to feel intuitive, perform beautifully, and bring joy to the daily rhythm of your kitchen.
Good design doesn’t scream for attention—it simply works. And when it does, you feel the difference.

Meet the Founders
Lance Smith
"Throughout my professional journey including selling to millions of customers globally, generating billions of $ in sales, touching iconic housewares brands spanning from the original YouTube sensation Blendtec to the recently viral Instant Pot, as well as USA legacy brands Corelle, Chicago Cutlery, and Pyrex - I've seen what works—and what doesn’t. I've watched how great products came to life, and how often they are diluted by cost-cutting, over-engineering, or inflated pricing driven by corporate greed and mismanagement. The market became crowded with throwaway kitchenware on one end, and overpriced "luxury" brands on the other.
SKWARE was born to change that.
Our mission is simple: bring premium-quality kitchen tools to everyday cooks without the premium price tag. We know what makes a product great, because we’ve helped build some of the best. Now, we’re doing it on our own terms—with fewer gimmicks, better materials, and a relentless focus on the home cook.
SKWARE isn’t just another kitchen brand. It’s the one that should’ve existed all along."
-Lance